The Crescent Announces $30 Million Renovation to Transform Acclaimed Development into an Open, Inviting Gathering …

Dallas, Texas (PRWEB) November 07, 2014

Intended to touch every exterior edge of the mixed-use development, Crescent Property Services LLC today announced plans to spend more than $30 million to upgrade The Crescent with an emphasis on opening the iconic office towers and adjacent hotel, retail and entertainment amenities as a gathering space for the vibrant Uptown neighborhood. The first major renovation since its 1986 completion, the $30 million investment follows nearly $15 million spent during the past three years enhancing Dallas premier office address, increasing energy reliability and efficiency, and improving customer mobility throughout the project.

Designed by John Burgee and Pritzker Prize-winning architect Philip Johnson, The Crescent opened as a self-contained, mixed-use project with full-service amenities for workers and guests. As Uptown Dallas evolved as an energetic, urban hotspot in recent years with condos and apartments, retail and top restaurants, a flourishing Dallas Arts District and the popular Klyde Warren Park nearby auto and pedestrian traffic in Uptown has risen dramatically. Recognizing that positive progression, The Crescent will focus on creating greater street presence to attract Uptowns ever-growing crowds to its dining and retail outlets.

The Crescent is Dallas most prestigious address in the regions most vibrant market Uptown, said John Zogg, managing director for Crescent Real Estate Equities, LLC. We have three of the best designed office towers with adjacent upscale shopping and premier hotels and restaurants on 11 acres in the heart of Uptown. We are opening our arms to the neighborhood embracing our great neighbors and welcoming them to work, shop and dine with us.

Historically, the nearly 11-acre self-contained complex appeared isolated from the neighborhood. Thick stone walls and iron grillwork gates projected an exclusive and internally focused business. The upgrades will signal an open and inclusive office space and fashionable retail atrium that will encourage residents and visitors to drop by for a bite to eat, to grab a coffee, meet with friends or do some shopping. Changes will include outdoor courtyards with open gardens and terraces serving as gathering spaces and facilitating community access.

Renovation plans to the 28-year-old complex call for a new storefront for retail outlet, Stanley Korshak, plus larger, more enticing window displays with revolving, eye-catching merchandise showcased against white-box backdrops. Palomino restaurant will get a street entrance and more outdoor seating. The revamp and greening of the motor court located between the office buildings, the Rosewood Crescent Hotel and entertainment spaces will involve the removal of curbs and the Stonehenge-like structure that dominates the center. Pavers and stained concrete will be installed; high rise live oak and river birch trees will be planted to create a piazza-like, tree-lined drive and pedestrian walkway; and new signage will be installed throughout the entire project.

Knowing that Dallasites are eager for parks and green space, The Crescent has recruited The Office of James Burnett, who crafted the award-winning Klyde Warren Park, to create the landscape design, which includes turning unused areas of the complex into intimate spots for relaxation and fun. At the corner of Pearl Street, an old bank drive-through will be removed, and visitors will find new landscaping, benches, moveable furniture, an event deck and even an activity lawn with game equipment to play bocce ball. The Office of James Burnett also handled the landscape design for two neighboring Crescent properties spread over 20 acres in the heart of Uptown The Ritz-Carlton, Dallas, and McKinney & Olive (which opens in 2016).

We are very excited to be a part of the transformation of The Crescent, it will be another notable, active, greenspace for Uptown Dallas, said Burnett.

Other improvements include elegant, ground-level lighting of the iconic buildings. The lobbies in the office towers are also getting a makeover with new furniture and rugs, art and a wall of TVs. The lobbies will become user-friendly hubs where workers can hold a quick meeting or catch up on work.

Also coming to The Crescent are exciting new retail options, one of which was announced earlier this week. Ascension, the extremely popular coffee house and wine bar that originated in the Dallas Design District, will open its second location this spring. Described by Zagat as one of the hottest coffee shops in 15 U.S. cities, Ascension will occupy approximately 2,900 square feet adjacent to the Bank of America offices at the 200 Lobby fronting the motor court, making it 50 percent larger than the original location. Ascension founder Russell Hayward promises a similar menu (including full-service breakfast/brunch, lunch and dinner), the same coffees and possibly a larger wine list along with expanded operating hours.

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The Crescent Announces $30 Million Renovation to Transform Acclaimed Development into an Open, Inviting Gathering ...