Mopar Goes All-in With Fleet of Customized SEMA Show Rides

AUBURN HILLS, Mich., Oct. 24, 2014 /PRNewswire/ --

Mopar once again is gearing up to hit the Strip in full force at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 47, with a fleet of Mopar-modified vehicles and hundreds of existing and prototype Mopar products set to add sizzle at the world's premier automotive specialty products trade event.

The Mopar display is always a safe bet as a hot-spot stop for industry leaders at the mammoth gathering. Innovative Chrysler, Jeep, Dodge, Ram and FIAT brand show vehicles, all reimagined with Mopar products, will fill the 15,345-square-foot exhibit space at the Las Vegas Convention Center and demonstrate how enthusiasts can sprinkle their own rides with a little Mopar magic by choosing from the brand's vast portfolio of parts.

"Each creation we dream up for SEMA represents an original, unique interpretation of how customers can personalize and transform their vehicles with an assist from Mopar products," said Pietro Gorlier, President and CEOMopar Service, Parts and Customer Care. "Our modified SEMA rides prove that whether owners are seeking more power, performance and style for the street, extra capabilities to get the job done or the freedom to go off-road and beyond, Mopar has the products to help get them there."

Dodge Challenger T/A Concept

The Dodge Challenger T/A Concept is a Sublime Green example that the big gun in the Dodge brand's muscle-car arsenal hasn't forgotten its roots.

A modern interpretation of the legendary T/A package available in the 1970s for the Challenger, the Dodge Challenger T/A Concept draws on heritage-inspired cues but also calls on present-day performance modifications and new prototype products designed with an eye toward the future.

The Sublime Green paint is underscored by full-length matte black T/A graphics, flanking each side of the body, in keeping with the spirit of the original T/A. The matte black look carries over from the aggressive front fascia all the way to the rear deck-lid spoiler to provide an iconic, sinister appearance. The functional "Viper"-inspired center scoop hood with Mopar gloss black hood pins has been adapted to accommodate a Mopar induction system. Cooling air streams into the air box, chilling the incoming air to the 6.4-liter legendary 392 HEMI engine via a hood scoop.

At the front of the Dodge Challenger T/A Concept, a Mopar matte black front splitter works in unison with the Mopar matte black gurney-lip deck-lid spoiler to provide additional downforce assist. Air Catcher headlamps on both the driver and passenger sides add a distinctive appearance with hidden LED lights creating a menacing glow, as well as working to provide a steady stream of cool air to the engine. Iconic heritage Challenger script T/A badges complement the front gloss black grille and rear deck-lid spoiler.

Underneath the extra wide 20-by-9.5-inch matte black lightweight forged aluminum wheels are Brembo six-piston calipers with two-piece slotted and vented rotors for ultimate handling and stopping performance. Rear and side exhaust tips are black ceramic-coated finish, and electronic cutouts offer the choice of a healthy rear exhaust stock sound or a louder, more robust side exhaust note.

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Mopar Goes All-in With Fleet of Customized SEMA Show Rides