Chris Brown Rebounds on Social 50 Chart

Chris Brown re-enters the Social 50 chart at No. 22 after a one-week hiatus from the tally, thanks to a flurry of promotion tied to the upcoming release of his sixth studio album, X.

Chris Brown's Full Billboard Cover Story

A countdown-style promotion of the album on Brown's Instagram is responsible for more than 2.7 million likes on the platform for the week, subsequently leading to the acquisition of 51,000 new fans (Brown gains more than 200,000 overall across Facebook and Twitter). Starting on Sept. 1, each day a 15-second snippet of a track from the album, including "Loyal" and "New Flame," garnered anywhere between 60,000 to 75,000 likes each.

The Social 50 incorporates the following metrics: weekly additions of fans across Facebook, Twitter, YouTube and Instagram; reactions and conversations across Twitter, YouTube, Instagram and Facebook; and views of an artist's Wikipedia page, according to music analytics provider Next Big Sound.

Further up the chart, One Direction ascends 24-7 after debuting the full-length trailer for their second film, "Where We Are," named after the band's current tour. The Sept. 3 announcement also brings a 1,326 percent increase in reactions on Instagram.

The huge jump in Instagram traction was fueled by how the band didn't load a single image in the previous charting week, so, when the group went back to its usual loading of images (in the newest tracking frame), there was obviously a huge gain in reaction. One Direction is expected to rise going into next week after announcing their newest album, FOUR.

Over on the realtime Billboard + Twitter charts, Austin Mahone gets his third entry as "Till I Find You" comes in at No. 25 on the weekly Top Tracks tally. The title charts after Mahone posted a tweet promoting that the track will be featured on the game Just Dance 2015 (due in late October).

Lastly, Los Angeles-based electronic hip-hop/jazz fusion specialist Flying Lotus gets his first entry after generating a sizable amount of buzz thanks to Kendrick Lamar jumping on his newly released track, "Never Catch Me," which comes in at No. 19. "Never Catch Me" is a track from Flying Lotus' forthcoming album You're Dead that's scheduled to drop Oct. 6.

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Chris Brown Rebounds on Social 50 Chart