Atlantic Yards developer renames controversial project Pacific Park

This Atlantic-to-Pacific switcheroo is a new kind of sea change.

The developer of Atlantic Yards is rebranding the controversial project as Pacific Park as it gears up to begin construction on the next apartment building.

All 298 rental units in the 18-story building, on 535 Carlton Ave. at the corner of Green St., will be set aside as affordable.

The space surrounding the 285,000-square-foot building and six adjacent structures will be converted into an 8-acre park.

Right now, its a gash in middle of Brooklyn, said Forest City Ratner spokeswoman Ashley Cotton. It will become a place people want to move, live and visit.

The developer hired an award-winning branding agency, Pentagram, to help rename the new buildings.

But one industry expert was not impressed with the new moniker.

Its not really rebranding; its just giving it a new name, said branding guru Rob Frankel.

They seem to be on the wrong coast, he added.

Construction is expected to start in December and last two years.

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Atlantic Yards developer renames controversial project Pacific Park