All-New Lincoln MKC Provides Backdrop for Design Discussion at Long View Gallery

2015 Lincoln MKC, the brands first small premium utility, provides compelling backdrop to informative, entertaining dialogue around designing for a younger luxury customer

>Luxury automotive and interior designers strive to create warm, open and inviting environments

>Dillon Blanski, Lincoln exterior designer, and Antonio Molinari, Lincoln interior designer, compared strategies with Rob Brown and Todd Davis of Brown Davis Interiors

WASHINGTON--May 6, 2014: Creating a warm, open and inviting environment aimed at a younger luxury customer is at the heart of the design of the all-new Lincoln MKC, the brands first small premium utility.

The thought is to have a very classic-looking or traditional shell with a modern interior, often seen in the kitchen and furniture, that reflects the personality and tastes of the client.

Muscular, athletic exterior design complemented by stunning interior amenities and rich materials combine to create an atmosphere where the driver feels both comfortable and in control.

Interior designers strive to achieve many of these same goals when crafting a homes interior, particularly the desire to offer comfort while expressing personal style.

Often the result is progressive, classic design with a modern twist, a trend that experts in the fields of luxury automotive design and interior home design discussed during an informal, yet informative, luncheon on Monday at Long View Gallery. The event was the third stop on Lincolns Engage Your Senses tour, a series of events designed to shine a light on the new Lincoln MKC ahead of its release this summer.

The Lincoln MKC was designed with a younger customer in mind, said Dillon Blanski, exterior designer, Lincoln Motor Company. Through our research, we came to understand that the customer for this car wants a vehicle that is warm, open and inviting. It also has to be sporty and exuberant.

The clean, taut, muscular lines of the 2015 Lincoln MKC draw the eye and build anticipation, which carries over to the interior design execution.

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All-New Lincoln MKC Provides Backdrop for Design Discussion at Long View Gallery