If you're trying to sell your home in a hurry, your first instinct might be to cut the price in hopes of enticing more buyers. But this could be a misstep. It sounds counterintuitive, but especially in a competitive market, you may actually be able to sell your home faster by pricing it slightly higher than other homes in the area.

A study published in 2013 in the Journal of Economic Behavior & Organization found that homes listed for 10% to 20% more than comparable properties sold for slightly more. The study looked at 14,000 real estate transactions with an average sales price of $234,000. It found that homes sold between 0.05% to 0.07% higher, on average, for every 10% increase in asking price.

"Pricing a home 10 percent to 20 percent lower than comparable homes led to a ... decrease in the expected price," the study authors wrote.

Curious why? Here are a few reasons, along with tips for how you can make this strategy work for your listing.

The power of perceived value As marketers well know, consumers see the price of a good or service as more than just a number; they view it as a direct reflection of the value of the item.

When you walk into a department store and see a pair of sneakers for $79 and another for $19, you assume the $79 pair has to be "better" -- perhaps it has advanced technology, offers extra comfort features, or will last much longer. You have no idea how much the sneakers actually cost to make, so you rely on their retail price as an indication of their worth.

This perceived-value principle also applies to home sales. When buyers come across two similar listings -- same number of bedrooms, same location, same square footage -- with different prices, they suspect that either the more expensive home is overpriced (more on that in a minute) or it has some features that make it more valuable than its comp.

This can cause a higher-priced home to be snapped up faster, and for more money, for a number of reasons:

How to get more for your home A price increase can help get buyers in the door and looking for ways to interpret your home as more valuable -- but you still need to back those impressions with solid justifications for the price, or else they'll walk away thinking you've simply overpriced it.

What sort of things make buyers feel a price is "worth it"?

See the article here:
Need to Sell Faster? Price Higher

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Why have home security cams.

By: Joel Wateres

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Jan. 16, 2015, midnight

THE HOME security business is booming in Griffith following a spike in break and enters in September, October and November.

HOME SECURITY BOOM: Griffith home security provider Eacom has logged an increase in domestic inquiries over recent months. Technicians, such as James Fraser, can install the wireless home security system, which is in high demand.

THE HOME security business is booming in Griffith following a spike in break and enters in September, October and November.

Since October, Eacom a Griffith-based home security company has experienced a 25 to 30 per cent increase in domestic inquiries.

Eacom general manager Adrian Lucas said residents were "particularly interested" in buying the DSC Fully Wireless home security system.

Griffith police Detective Tim Clark said local police were looking to work closely with the community to combat property offences.

In December police made "a number of key arrests" resulting in a decline in break and enters across the region.

"All of the police here have worked very hard to find the offenders, lock them up and put them before the court," detective Clark said.

While police are "very pleased" with their efforts, they believe a number of known suspects are still at large.

Original post:
Security spike follows spate of break and enters

SEMINOLE COUNTY, Fla. -

A video posted on social media has a neighborhood on alert for the suspicious man lurking around a home claiming to be a pool man.

Friday night, deputies with the Seminole County Sheriff's Office reviewed the home security video taken in the Brantley Point neighborhood off West Lake Brantley Road. Deputies are trying to figure out who it is and why he was there.

A homeowner told Local 6 she's too afraid to be identified while the suspicious man remains unknown.

"Why you going over there? What are you looking for?" the homeowner said as she watched security video of the man walking all around her house uninvited.

Thursday morning, her security cameras caught the man's every move. He was seen going straight for the back, to the pool, like he's there to work. The problem is, he is not her pool man.

"I know the damn pool guy," she said. "He's pretending to be the pool guy. Like I don't know who the pool guy is. Seriously, dude."

On the video, you can see the man wandering around the back of her house and the sides just before she came home. Once he noticed she was home, he is seen walking to his truck, where she confronts him. That's when he claims her pool guy sent him there, but when he couldn't name her pool company, she knew something was wrong.

In fact, she told Local 6, her pool guy never sent anyone to the house.

The video has sparked a lot of questions on social media and neighborhood watch groups. The man does not steal or try to break in. But the homeowner thinks he was casing her house.

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Seminole County neighbors on alert for man claiming to be pool man

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